5 minute read
Subscriber Lists & Members
  • A subscriber list is made up of subscriber list members.

  • A subscriber list member is an email address that belongs to a subscriber list.

  • If you already have lists set up in Campaign Monitor, they will be pulled into Salesforce during the setup process.

To help make the integration as seamless as possible, we store your Campaign Monitor data in Salesforce. It allows you to see and report upon Campaign Monitor data in Salesforce. Two key objects are subscriber list and subscriber list members. If you have been using Campaign Monitor for a while, these terms will already be familiar.

Subscriber Lists

A subscriber list is your jumping-off point. It allows you to see details about the list and perform various automations. For most customers the key automation is the import wizard which is our most popular feature. If you are an existing Campaign Monitor user, you will already have one or more subscriber lists.  But if you are new or need to create more, you can do that either in Salesforce or Campaign Monitor.

Video Overview

Video

Creating a List

We recommend creating a subscriber list in Salesforce as it will instantly be added to Campaign Monitor.  If you have created a list in Campaign Monitor, it will be added to Salesforce when the primary sync runs, typically every hour.

Deleting a List

When you delete a subscriber list in Salesforce, it will instantly be removed from Campaign Monitor. If you have deleted a list in Campaign Monitor, the primary sync will need to run to remove it from Salesforce.

Subscriber List Members

There are a couple of ways to find a subscriber list membership record. The fastest way is usually to go to a Salesforce contact or lead. There will be a related list called subscriber list membership. You can also go to a subscriber list record and search via the members screen.

Video Overview

Video

Member Details

The view in Campaign Monitor button will open up Campaign Monitor within Salesforce and show the subscriber list membership record there. The Refresh button allows you to refresh the data from Campaign Monitor for this specific record. The open rate and click rate are calculated based on Salesforce's email tracking history data.

Here you can see if the record is linked to a Salesforce contact or lead and their current subscriber state.  You can also manually email opt-in/out a person, triggering an update in Campaign Monitor.

Within the system information section, there is an option to view an audit.  

Member Lists

This shows you any other lists this subscriber's email address is linked to and their current status.

Email History

This screen shows any associated tracking email statistics for all lists, this can be filtered by the list your email campaign was based on.  In addition to standard campaign data, you will also see tracking from Campaign Monitor journeys.

Currently, Campaign Monitor API does not allow tracking data from journeys to be pulled back in batch. To observe Salesforce limits we visualize the data in Salesforce instead of storing it.

Custom values

Your subscriber list can contain custom fields.  This screen shows you what values are stored in Campaign Monitor for this list.

Emai Opt-Out, Bounce Mangement and the Suppression list.

We have a dedicated article on this area please click here to review.

Merging

Merging Salesforce contacts can have different outcomes depending on the scenario. It is important to note that the losing record(s) will be deleted when a merge occurs in Salesforce. So it's the same as if you had independently deleted a record in Salesforce. Below are some common scenarios with expected outcomes.

When two Contacts are merged and they both have the same email address on them and the same subscriber lists

Campaign Monitor only allows an email address to appear once on a subscriber list. If the merged contacts have the same email address then they would only appear on the subscriber list once.

A subscriber list membership record will only link to one contact, generally the record that is the most recently modified. When a merge happens the subscriber list membership record will appear under the winning contact.

When two Contacts are merged that have the same email address but are on different subscriber lists

If two contacts have the same email address and each contact is active on a different subscriber list, then after the merge, the winning contact will remain with the subscriber list as it was before the merge. Whilst the subscriber list status of the losing contact will be set to deleted and this deleted status will appear on the winning contact record after the primary sync next runs (typically hourly).

The losing contact record will be set to deleted on the corresponding subscriber list in Campaign Monitor.

When two Contacts are merged and have different email addresses but are on the same Subscriber list(s)

The winning contact will remain active on any subscriber lists. The losing contacts subscriber list membership records will be marked as deleted and may appear (for a short time - until the primary sync runs) on the subscriber list membership related list for the winning contact. The primary sync removes the subscriber list membership record from the winning contact.

When two Contacts are merged and they have different email addresses and are on different subscriber lists

The winning contact will remain active on any subscriber lists and will be added to any subscriber lists the losing contact was on and marked active.

The losing contacts subscriber list membership records will be marked as deleted and may appear in the subscriber list membership related list for the winning contact for a short time until the sync which runs every hour by default unparents the subscriber list membership record.

Next Steps

Below are two articles that are recommended reading and the best next steps.

FAQs

Campaign Monitor email templates

Why was a record unsubscribed?

How can I add records directly to Campaign Monitor suppression list?

How can troubleshoot a subscriber not being updated?

Can I find out how a record was added to Campaign Monitor?

Can I stop subscriber list membership records from being created?

What is re-subscribing and how does it work at the subscriber level?

What are the different types of opt in at the list level?

How can I find out why a subscriber member was not added to Campaign Monitor?

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