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In Mailchimp, an Audience is a central repository where you store your marketing contacts (audience members). Most businesses should aim to have one primary Audience to avoid duplication and simplify segmentation. You can learn more about what an audience means in Mailchimp itself here.
How audience records work in Salesforce
The interactive demo below walks you through how to find Mailchimp audiences and how they work in Salesforce. It is worth noting if you already have audiences in Mailchimp, they will be pulled into Salesforce when the primary sync runs. You can also create, edit and delete audiences right from within Salesforce.
When you change an audience in Salesforce it instantly updated Mailchimp. If you make a change in Mailchimp it will update in Salesforce when primary sync next runs typically within a 1 hour window.
Audience Members
Members are email addresses that belong to a Mailchimp audience. Each email address is unique within an audience and can only appear once. Every membership record has a status, such as subscribed, pending, unsubscribed, non-subscribed, or cleaned. Pending means the member was added to an audience that has Double Opt-In enabled and has not yet confirmed, so Mailchimp will not send campaigns to them until they do.
In addition to their status, audience records can have tags to help categorise them, and they can belong to one or more groups for segmentation. They can also store extra information through merge fields, like a postal address, first name, or company name. These fields are useful for segmentation and personalisation in your marketing campaigns.
The interactive demo below walks you through how to find the Mailchimp Memberships component and how it works in Salesforce.
In addition to their status, audience records can have tags to help categorise them, and they can belong to one or more groups for segmentation. They can also store extra information through merge fields, like a postal address, first name, or company name. These fields are useful for segmentation and personalisation in your marketing campaigns.
The interactive demo below walks you through how to find the Mailchimp Memberships component and how it works in Salesforce.
In the Memberships component, the icon next to each member indicates its relationship to the current record. FAQ
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