5 minute read
Email Opt Out
Opt outs via Mailchimp will be automatically sycned to Salesforce
You can also directly opt out via Salesforce
Email opt out - Mailchimp
When a person unsubscribes from a Mailchimp email this will be shown in the Mailchimp membership component within Salesforce, once the sync has run or the refresh icon is clicked.
How to opt out in Salesforce
It is easy to opt a person out of one or more Mailchimp audiences. Below is a short interactive guide showing the steps.
Whenever you add or remove a member from an audience in Salesforce, the changes are immediately synchronized with Mailchimp, ensuring near real-time data consistency.
Salesforce standard Email Opt Out
We currently do not synchronize the standard email opt-out field from Salesforce for Contacts or Leads. It's important to understand the complexities associated with the Salesforce email opt-out field, especially in the context of integrating with our product. Here are three key considerations:
Shared Control of the Field - The email opt-out field is accessible not only through our product but can also be modified by users or other processes within Salesforce, including native features and functionalities that Salesforce provides.
Pre-existing Data - Often, users install our product on systems where Salesforce has already been in use. As a result, the email opt-out field may already contain data, which may not be consistent with data in Mailchimp due to differing usage timelines.
Complex Audience Dynamics in Mailchimp - Mailchimp employs a multi-audience strategy, allowing individuals to be part of multiple audiences, each potentially having different communication preferences. A single field like the Salesforce email opt-out cannot accurately represent these varied states across multiple audiences.
These factors necessitate a thoughtful approach to integrating the Salesforce email opt-out functionality into our product to ensure data integrity and functional compatibility.
Shared Control of the Field - The email opt-out field is accessible not only through our product but can also be modified by users or other processes within Salesforce, including native features and functionalities that Salesforce provides.
Pre-existing Data - Often, users install our product on systems where Salesforce has already been in use. As a result, the email opt-out field may already contain data, which may not be consistent with data in Mailchimp due to differing usage timelines.
Complex Audience Dynamics in Mailchimp - Mailchimp employs a multi-audience strategy, allowing individuals to be part of multiple audiences, each potentially having different communication preferences. A single field like the Salesforce email opt-out cannot accurately represent these varied states across multiple audiences.
These factors necessitate a thoughtful approach to integrating the Salesforce email opt-out functionality into our product to ensure data integrity and functional compatibility.
Next Steps
Below are the articles that we recommend reading and the best next steps.
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