Field mappings

5 minute read
  • Map fields from Mailchimp to Salesforce.
  • Create Salesforce records.
  • Map fields from Salesforce to Mailchimp.
Field mappings
Field mappings are a feature that allow you to map Mailchimp to Salesforce contact or lead fields in either direction. Below are two interactive demos that cover how this feature works.

Mailchimp to Salesforce

Field mappings in the direction of Mailchimp to Salesforce are updated every time the primary sync runs, typically every hour.

Salesforce to mailchimp

For a user to trigger field mappings in the direction of Salesforce to Mailchimp they must have one of our permission sets assigned.

Next Steps

Below are two articles that we recommend reading and the best next steps.


How do checkboxes work in Mailchimp
Can I map formula fields in Salesforce?
Can I set defaults when creating contacts or leads?
How can I map the birthdate field?
Creating Salesforce Accounts
Can I create contacts or leads from new Mailchimp members?
How do I set default values for merge fields?
How do I add a merge field to Mailchimp?
What are Mailchimp merge tags?
How do matching rules work?
How can I preview mapping rules?
What is the difference between field mappings and the data wizard?
In this article