Create Salesforce contacts or leads.
Map additional fields.
Creating Salesforce records
In Salesforce, go to the Emma tab.
Select Create records from the vertical navigation.
Click the Edit button.
Click on the Create Salesforce record action dropdown and choose to create contacts or leads.
Optionally you can set Default values i.e. lead source
Ensure all Salesforce required fields are either mapped or have default values otherwise records may not be created.
Changes only apply to new subscribers. If you would like to retrospectively create new Salesforce records from existing subscribers, you will need to kick off a Reset.