EMMA FOR SALESFORCE · GUIDE
Emma groups.
Keep your audience organized.
View and manage Emma groups from Salesforce.
In this guide
Organize your contacts into groups (i.e. donors and volunteers, or customers, prospects, and partners).
If you already have groups set up in Emma these will be automatically available in Salesforce.
Video overview
Viewing groups
You can also use this screen to create a new Emma groups. If you create a new group in Emma it will show in Salesforce when the sync next runs, by default every hour. If you click the refresh Emma groups button is will appear once the refresh has completed.
You can also select an Emma group by clicking on its name. This will take you to a screen specific for that group.
Adding Salesforce records to Emma groups
When you add a Salesforce record to Emma they will be, by default, added to the audience list in Emma. You can also choose to add them to one or more groups by the following methods:
- 1
Import wizard.
- 2
Salesforce audience record.
- 3
From a Salesforce contact or lead.
Common questions
How can I add a person to a group?
Why use segments instead of groups?
Membership records
See the audience details behind each customer.


