Target specific customers using Emma segments. E.g. find all donors that have donated over $50 in the last year and send them an email
Use our Import Wizard to automatically update the contact data that drives Emma segments.
Emma Article: Your guide to audience segmentation for email marketing
A typical workflow is:
Configure an Import wizard to upload Salesforce data into Emma (E.g. Age, Industry etc). This only needs to be done once.
Create an Emma Segment based on the uploaded Salesforce data (E.g. filter where Industry = Tech and custom has opened an email in the last 7 days)
Run an Emma Email based on that Segment
We recommend using Segments over Groups. Segments are dynamic and can be driven from Salesforce data (E.g. Age, Industry etc). This means you don't have to worry about have lots of groups and manually moving contacts between them. Simply create a segment on existing Salesforce data that has been synced to Emma and use to target your audience.