How do you work with custom questions' data types in Eventbrite?
Eventbrite lets you create event-level custom questions to collect additional attendee information. These questions and their answers appear on the Eventbrite event record in Salesforce, where you can map answers back to Contact or Lead fields.
The integration will align Eventbrite field data types with Salesforce data types, but it's important to understand the limitations of this, to avoid mapping errors.
Understanding Event-Specific Mappings (custom questions/answers)
Each mapping is tied to a specific event because Eventbrite generates unique question IDs every time a question is created, even if the question text is identical across events. This is why you need to set up mappings for each event's custom questions individually.
Picklist fields
When mapping Eventbrite answers to Salesforce picklist fields, the answer text from Eventbrite must match the Salesforce picklist API name exactly, not the label. For example, if your picklist has a label "SA Events" but an API name of "SA_Events", Eventbrite must send "SA_Events" for the mapping to work.
Field Type Requirements
- Single choice questions (radio buttons): Map to standard Salesforce picklist fields
- Multiple choice questions (checkboxes): Map to multi-select picklist fields. The integration automatically converts Eventbrite's pipe-delimited values (e.g., "Option 1 | Option 2") to semicolon-delimited values (e.g., "Option 1;Option 2") that Salesforce requires. You can also map to text fields.
Common Troubleshooting
If your mappings aren't working, check these common issues:
- Verify the answer text from Eventbrite exactly matches the Salesforce picklist API name (case-sensitive)
- Confirm you're using the correct Salesforce field type (standard picklist vs. multi-select picklist)
- Check the Answer__c field on Eventbrite_Answer__c records to see the exact text being sent from Eventbrite
- You can use the Validate Rules feature to test all your mappings.
For detailed information on creating and managing question mappings, visit the support documentation.
Related Articles
- Can I automatically create custom questions and mappings?
- How do mappings for Eventbrite work?
- My mappings are missing what should I do?
- Custom questions [Guide]

