How do I collect an attendee's company?
Eventbrite no longer includes a standard Company field on attendee registration forms. If you need to capture company information from your attendees, you'll need to create a custom Eventbrite Question and map the answer to Salesforce. The approach differs slightly depending on whether you're working with Leads or Contacts.
The Solution
For Leads
The Lead object has a required Company text field, so mapping is straightforward:
When the primary sync runs, the field mappings will first write [Not Provided] temporarily to the Lead Company field, before the answer sync follows up with the mapped custom answer. There will be a separate record save between the two steps.
For Contacts
The Account field on Contact is a lookup, not a text field, so you can't write a text company name directly to it through mappings. Instead, we recommend writing the value to a custom text field on Contact and then using your own automation to process it.
The standard field mapping (step 3) runs during the primary sync and will write the standard Eventbrite Company value if one exists. The custom answer mapping (step 4) runs afterward in a separate batch and will overwrite it with the custom question response. There will be a separate record save between the two steps.
Unlike Leads, there is no default value like "[Not Provided]" for company on Contacts. If the attendee has no company value and no custom answer is mapped, the field will simply be blank.
From there, build custom automation (such as a Flow or Trigger) to create or match an Account based on the company name. Be sure to run this automation asynchronously to avoid conflicts with the integration while it is creating the Contact.
Important: The integration cannot automatically create or match an Account from a custom question answer. Custom answer values are written as text to the mapped Contact field only. If you need Accounts created or linked based on the attendee's company response, that must be handled by your own automation after the sync completes.
A note about Eventbrite profiles: If the attendee is logged into Eventbrite during registration and their profile has a Company value, it may appear on the attendee record even if the company field isn't visible on the form. Custom answer mappings will still overwrite this value if mapped as described above.
