How frequently is my data updated?

When managing data updates between Salesforce and Mailchimp, it’s important to consider the direction of the data flow. Here’s how our integration handles updates:

Salesforce to Mailchimp:

• Hourly Bulk Updates: Our data wizard can push data from Salesforce to Mailchimp in bulk, with updates occurring every hour. This ensures that your Mailchimp lists are regularly synchronized with the latest data from Salesforce.

• Instant Updates: With our field mappings feature, any changes made to Salesforce contacts or leads—created or edited—are instantly reflected in Mailchimp, keeping your audience data up-to-date in real time.

• Real-Time Invocable Actions: We also provide invocable actions that can be triggered via code or Salesforce flows, allowing for real-time updates to Mailchimp whenever specific conditions are met.

Mailchimp Data in Salesforce:

• Real-Time Insights: Our Lightning components offer real-time visibility into Mailchimp data directly within Salesforce. This includes audience membership and email tracking information, so you can monitor your campaigns without leaving Salesforce.

• Scheduled Syncs: The primary sync between Mailchimp and Salesforce runs every hour, ensuring that Mailchimp data is periodically stored and updated in Salesforce records.

Do you use webhooks?

Real-time stored data updates from Mailchimp to Salesforce typically rely on Webhooks. However, Webhooks are not the most secure method, and implementing them would require customers to set up additional configurations, which can complicate the integration and increase the likelihood of support issues. Avoiding real-time Webhooks keeps the integration straightforward and minimizes potential user complications.