How do I add a merge field to Mailchimp?

You can create a merge field directly in Mailchimp or in Salesforce, by using our data wizard or field mappings "Add Merge field" feature. Click the Add Merge Field button and step through the wizard.

Note: To create a new field from the data wizard, the corresponding Salesforce field must appear in the source first (as a report or list view column, SOQL select statement, or campaign member field). On Field Mappings, you will have access to create a merge field that corresponds to any contact, lead or person account field your user has access to.

For more information on the merge field in Mailchimp, click here.

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