How can I map the birthdate field?

The birthdate field type in Mailchimp is specifically designed to hold only the date and month details of a person's birthdate, excluding the year. This limitation is important to remember, especially if you're planning to integrate Mailchimp data with Salesforce.

Mailchimp to Salesforce mapping: The birthdate field type from Mailchimp can only be synchronized with a text field in Salesforce. Salesforce's date fields require a full date, including the year.

Mailchimp to Salesforce: Mailchimp recommends using a separate custom merge field with the data type of Date. Mailchimp date fields require a year to match the standard date formats used in Salesforce.

In summary, if you're working with birthdate information in Mailchimp and need to integrate this data with Salesforce, you'll need to:

• Use a separate date merge field in Mailchimp to store the full birthday date format, including year, if required.
• Map the Mailchimp birthdate field to a Salesforce text field to accommodate the Mailchimp field missing the year.