Creating Salesforce Accounts

If you have chosen to create Salesforce Contacts and Accounts you can use mailchimp merge field data, for example - [LastName] Household. Those merge fields must be mapped in the contact field mappings to be used.

Before an account is created, we will check to see if there is an exact match on Salesforce already, and if so use that record to link the Salesforce contact. If no match can be found we will attempt to create a new Salesforce Account. 

Keep in mind that custom code or validation can stop this process. If you see a problem, a good test is to see if you can manually create the record in Salesforce.

More on creating accounts