What tokens can I use in the Default Value on a mapping line?
Since Eventbrite no longer includes a standard Company field on attendee registration forms, it can be tricky to populate Company in Salesforce when the source field comes through empty. To help with this, you can use pattern tokens in the Default Value on the Company mapping line. These tokens pull in data from the attendee or event record, so your Company field gets a meaningful value even when the Eventbrite source is blank.
The Solution
On the Company mapping line, when the Eventbrite source field is null or empty, the integration checks the Default Value. If the default value contains tokens (words wrapped in square brackets), those tokens are replaced with data from the attendee or event before the value is written to Salesforce.
Supported Tokens
- [FirstName] - Attendee First Name (e.g. John)
- [LastName] - Attendee Last Name (e.g. Smith)
- [Email] - Attendee Email (e.g. john@example.com)
- [Company] - Attendee Company (e.g. Acme Inc)
- [JobTitle] - Attendee Job Title (e.g. Manager)
- [TicketClassName] - Ticket Class Name (e.g. VIP)
- [EventName] - Event Name from the related Event (e.g. Annual Conference)
How to use them:
- Go to Mappings for your event
- On the Company mapping line, enter a pattern in the Default Value field using any combination of the tokens above
- If the Eventbrite source field has data, it is used as normal. The default value pattern only kicks in when the source field is empty
See an example, here: https://jmp.sh/9GAe6svY
Example patterns:
- [FirstName] [LastName] → "John Smith"
- [LastName], [FirstName] → "Smith, John"
- [EventName] - [LastName] → "Annual Conference - Smith"
- Individual ([Email]) → "Individual (john@example.com)"
Tokens are case-insensitive, so [firstname] and [FirstName] both work. You can also mix tokens with plain text. If a token can't be resolved (for example, the attendee has no company on file), it is replaced with an empty string and the rest of the pattern still applies.
A note about Eventbrite profiles: If the attendee is logged into Eventbrite during registration and their profile has a Company value, it may appear on the attendee record even if the company field isn't visible on the form. In that case the source field won't be empty, so the default value pattern won't apply.
