Why are there missing records from my import?

Our integration can add records in a few different ways. The most common approach used is our import wizard. 

You can see the results of your import from wizard's the drop-down menu. View Results

Using the import wizard, you might see a difference in the number of records versus what is added to Emma. This is possibly because:

1. The email address is empty
2. The email address is invalid
3. The email address is duplicated within the source
4. The email address already exists in Emma
5. The email address is archived or opted out in Emma
6. The email opt-out field is checked (not applicable for the import wizard)
7. There is a picklist value in Emma that does match the Salesforce value (they need to match exactly)

If you find a record on the source that should be added and does not meet the criteria above, please try our audit feature:

1. Go to the Emma Home tab
2. Choose Members
3. Click the Email Audit button and add the email address to see why it is not going across.

This should give you immediate feedback on why the record could not be added.