Is there any personally identifiable information passed across?

Emma for Salesforce does not store any customer information (given its primary role is to sync data between the two systems). Customer data is stored in Salesforce and in Emma.

The Emma application never independently calls into your Salesforce environment. This means that we don't use up inbound API calls (typically 15,000 / 24 hours) or access your customer data. The only calls that are made back into the Salesforce environment are to obtain metadata in order to support list view imports and page layout configuration. Both of these actions are driven in real-time by your Salesforce users (i.e. we don't store any of your Salesforce connection details or make calls into your Salesforce environment independently of a direct request coming from your Salesforce environment).

No personally identifiable information (PII) is sent to Emma without your permission or action. You can choose not to send any custom data to Emma or even any subscribers. Any PII is viewable within the Emma application (under subscriber custom fields). There are no other hidden fields that contain PII. More details on what is sent can be seen by viewing the technical Emma API documentation (which is used by Emma monitor for Salesforce).
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