We know building the right audience in Emma can feel tricky when you're trying to use your Salesforce data for targeting. The good news is that Emma segments let you dynamically group contacts based on custom fields from Salesforce, so your audience stays current without manual updates.

The Solution

Emma audience segments are controlled by rules that dynamically group your audience based upon custom fields contained in your Emma Audience, as well as several other actions like joining lists or clicking links.

Both our import wizard and field mappings features allow you to quickly and easily create Emma custom fields right from Salesforce, and immediately map them to Salesforce fields. This means you can use Salesforce field data in segmentation rules.

Once the new custom fields have been added to your Emma subscriber list by the wizard or mapping, you can build your segments in Emma following the Emma support guide for segmenting your audience.

Related Articles

• Emma Segments [Full Guide]
• Why use segments instead of groups?
• Why are records missing from my segment?