How do I sync URLs to Emma

In Salesforce, you can build hyperlink formulas that create clickable links in Salesforce. These are encoded to display your label text and work within Salesforce UX. Therefore, you can't use these formulas to populate custom contact fields in Emma. When merged into emails, the link won't display correctly. 

Instead, you can either:

• Create a text formula that constructs the URL just as a text string, see below
• Consider using Emma's Personalized URL (PURL) feature with synched field data instead. 

Creating the right formula:
Build your mapped formula field as the URL text. Don't use the HYPERLINK function.

Formula example- for use in a link in the Emma email editor:
https://jumpshare.com/embed/N1D3b7SwDW04mPgdcd3j

Returned data to include in your import mapping:
https://jumpshare.com/embed/enMRjd5xZFcSgkalC9d2

How to use it in the Emma campaign builder:

• In your Audience in Emma, copy the shortcut name for the Contact Field that holds the mapped formula: https://jumpshare.com/embed/I5jfUHJSIfjyfE6mkdr9
•  
• User the shortcut name as the URL, enclosed in double brackets (double brackets are trackable links in Emma)  https://jumpshare.com/embed/iaPC2SHcV5ypRR2xfPR2

Formula example - for merging directly into the email
A second option is to build an HTML statement with a Salesforce formula (text). You returned text, mapped to a custom contact field and then merged into the email body would look like this: Click here