How do I change an audience members email address?

You can change an email address in either Salesforce or Emma. A change in either system will kick off a process with constraints, which are detailed below.

Salesforce

If a Salesforce contact or lead has an active Emma audience record, a trigger will fire to update Emma if you change the standard email address field. If you try to update an Emma audience record that cannot be updated, for example, in an unsubscribed state, we will store a message in Salesforce notifications.

Emma

If an Emma audience membership email address is changed, we'll attempt to update Salesforce when the primary sync next runs. The Emma audience record must be active and linked to a Salesforce contact or lead. The match is made using the standard Salesforce email field.