Why use the Import wizard vs Subscriber rules?

Below is a table of key differences between the import wizard and subscriber rules

Import wizard

  • Works with any Salesforce object.
  • You can import any email field.
  • Inbuilt field mappings.
  • Runs as a specific user.
  • Can run every hour of every day.

Subscriber rules

  • Only works with contacts and leads.
  • Limited to the standard email field.
  • Can be combined with field mappings.
  • Runs as user who triggered the rule.
  • Triggers instantly.
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