What additional information can I see at the Salesforce camapign member level?
In addition to the standard Salesforce Campaign Member fields, the integration also contains the custom fields that provide details on the member activity. These fields can be optionally added to the Salesforce Campaign Member Page layout.
- Activity (wbsendit__Activity__c) - contains the type of activity, i.e. send, clicked, opened, unsubscribed and bounced
- Activity Date (wbsendit__Activity_Date__c) - date of the last Campaign Monitor activity.
- Opens (wbsendit__Opens__c) - shows number of times the subscriber opened this email campaign.
- Clicks (wbsendit__Clicks__c) - shows number of times the subscriber clicked links from this email campaign.