My Salesforce record meets the criteria why has it not been added?

There are a few things to check:

• Make sure the email address is valid, not duplicated, or on a suppression list.
• Is the email address already on the susbcriber list but in a different state i.e. deleted or unsusbcribed
• Salesforce users that are editing a record need to have one of our permission sets.

A quick way to chek is via the subscriber list membership related list found on the contact or lead page layout. Simply click the add subscriber button and select your list, this will give you immediate feedback. In addition within the subscriber rule you can preview and search for a particular example.