What Are Dynamic Tags?

Dynamic Tags are an enhancement to our invocable actions that allow you to:

* Create Mailchimp tags dynamically based on Salesforce data.

* Assign tags to audience members automatically within a Flow.

* Segment your audience in real time for highly personalised campaigns within Mailchimp.

With this feature, your Mailchimp-Salesforce integration becomes even more powerful, allowing you to dynamically create tags based on your Salesforce data and assign it to Mailchimp members within a Salesforce Flow.

The Problem: Why Static Tags Limit Your Campaigns

Traditional Mailchimp tags require manual creation and assignment, which can be inefficient and inflexible. Common challenges include:

* Lack of real-time updates – If a customer’s status changes, their tags don’t update automatically.

* Manual workload – You have to create and assign tags manually in Mailchimp.

* Limited segmentation – Static tags don’t adjust to changing customer interactions.

These limitations slow down automation and reduce campaign relevance, making it harder to reach the right audience at the right time.

‍The Solution: Automate Tagging with Dynamic Tags in Salesforce Flows

With Dynamic Tags, you can generate and assign Mailchimp tags on the fly using Salesforce Flow. To show how this works please review the interactive demo below.

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Once tags are assigned dynamically, you can use them in Mailchimp to:

* Send targeted email campaigns to the right audience.

* Create smart segmentation based on Salesforce data.

* Automate follow-ups based on customer behaviour.

Final Thoughts

With Dynamic Tags, you can transform the way you segment Mailchimp members directly within Salesforce Flow. Automate segmentation, improve personalisation, and reduce manual effort—all while delivering high-impact email campaigns.