Mailchimp vs Campaign Monitor vs Emma for Salesforce: Which Integration Is Right for You?
Choosing the right email marketing platform for your Salesforce org isn't just about picking the one with the best templates or the lowest price. It's about finding the integration that fits how your team actually works. If you're managing contacts in Salesforce and sending campaigns through Mailchimp vs Campaign Monitor Salesforce, the quality of the connection between those two systems determines whether your marketing data becomes a strategic asset or a source of frustration.
This comparison covers the three official Salesforce integrations built by Beaufort 12: Mailchimp for Salesforce, Campaign Monitor for Salesforce, and Emma for Salesforce. All three install from the Salesforce AppExchange, sync contact and campaign data bi-directionally, and provide visibility into email engagement directly inside your CRM. The differences lie in how each platform handles audience management, what additional capabilities come bundled with the integration, and which workflows each one supports best.
What Are the Mailchimp, Campaign Monitor, and Emma Integrations for Salesforce?
All three integrations are official partnerships between Beaufort 12 and the respective email marketing platforms. Mailchimp for Salesforce became the officially endorsed integration in May 2024, following Mailchimp's decision to retire their legacy free plugin. Intuit (Mailchimp's parent company) selected Beaufort 12 as their integration partner, and the product now appears in Mailchimp's own integrations directory.
Campaign Monitor for Salesforce was built in partnership with Campaign Monitor (a Marigold brand) and announced in April 2021. Emma for Salesforce connects Emma email marketing, also part of the CM Group/Marigold family, to Salesforce with the same underlying architecture.
Each integration is a managed package installed directly into your Salesforce org. You configure them through Salesforce Setup, not through an external dashboard or middleware layer. They all support syncing with Salesforce standard objects (Leads, Contacts, Person Accounts) and custom objects, making it possible to build email workflows around whatever data structure your org uses.
Beaufort 12 also builds the official Salesforce integrations for Eventbrite and Dropbox. The company's focus is entirely on creating reliable, long-term connections between Salesforce and the platforms marketing and events teams actually use.
Core Integration Features: What All Three Platforms Offer
Before diving into what makes each integration different, it helps to understand what they all do at a baseline level. Every Beaufort 12 email marketing integration syncs contacts bi-directionally between Salesforce and the email platform. That means you can add Salesforce records to your email audiences and keep them updated as data changes. It also means engagement data (opens, clicks, bounces, unsubscribes) flows back into Salesforce, where you can report on it alongside your CRM data.
All three integrations install from the AppExchange and configure entirely within Salesforce Setup. There's no separate login, no external server to manage, and no middleware to troubleshoot. Each product offers a 14-day trial in production environments with full premium features unlocked. If you install in a sandbox instead, the trial doesn't expire, giving you as much time as you need to test before rolling out to production.
Support for custom objects means you can sync data from any Salesforce record type, not just Leads and Contacts. If your org tracks prospects in a custom object or manages event registrations outside the standard data model, all three integrations can work with that structure.
Mailchimp for Salesforce: Strengths and Ideal Use Cases
Mailchimp positions itself as a multi-channel marketing platform, not just an email tool. Alongside email campaigns, Mailchimp offers landing pages, social media ads, e-commerce integrations, and a built-in CRM (separate from Salesforce). If your team already uses those features, Mailchimp for Salesforce extends that ecosystem into your CRM rather than replacing it.
One technical detail that matters for Salesforce workflows: Mailchimp treats each audience as completely independent. When someone unsubscribes from one audience, they remain subscribed to all others. There's no global unsubscribe feature. For organisations managing multiple product lines, regional lists, or distinct customer segments, this means each audience can operate independently without cross-contamination. It also means you need to design your Salesforce automation with that structure in mind.
The integration handles multiple audiences, syncing engagement data back to Salesforce for each one. You can see which campaigns a contact received, which emails they opened, and which links they clicked, all stored as related records in Salesforce. That data becomes available for reports, dashboards, and segmentation logic.
Mailchimp for Salesforce is also compatible with Salesforce's Agentforce Atlas Reasoning Engine through enhanced invocable actions. If you're building AI-powered agents that need to manage email audiences without custom code, this integration supports that workflow natively.
Best for: organisations using Mailchimp's landing pages, e-commerce features, or ads alongside email. Teams that need Agentforce compatibility. Companies managing multiple distinct audience segments.
Campaign Monitor for Salesforce: Strengths and Ideal Use Cases
Campaign Monitor focuses exclusively on email marketing. No ads, no landing pages, no CRM features competing for attention. The platform is built around creating visually polished campaigns and delivering them reliably. For marketing teams that want a tool dedicated to email without the complexity of a multi-channel suite, that focus can be an advantage.
Campaign Monitor for Salesforce was built in partnership with Campaign Monitor (a Marigold brand) and announced in April 2021. The integration syncs subscriber lists, campaigns, and engagement data using the same architecture as the other Beaufort 12 products.
At the Enterprise tier, Campaign Monitor for Salesforce adds support for transactional emails. Transactional emails (order confirmations, password resets, account notifications) require different infrastructure than marketing campaigns. They need to send immediately, reliably, and without the branding or unsubscribe footers that marketing emails carry. If your Salesforce workflows need to trigger those kinds of messages, the Enterprise plan provides that capability within the same integration.
Best for: marketing teams who want streamlined email capabilities without multi-channel complexity. Organisations that prioritise clean, design-focused campaigns. Teams that need transactional email support at the integration level.
Emma for Salesforce: Strengths and Ideal Use Cases
Emma is part of the same CM Group/Marigold family as Campaign Monitor, but the platform positions itself differently. Emma emphasises customer support and hands-on onboarding. Where some email platforms treat setup as a self-service process, Emma provides strategic guidance and assistance getting campaigns launched.
Emma for Salesforce provides the same technical sync capabilities as the other Beaufort 12 integrations: bi-directional contact sync, campaign data in Salesforce, support for custom objects, and AppExchange installation. The difference lies in the email platform itself, not the integration architecture.
For teams that value a more consultative relationship with their email provider, that support model can make the difference between a tool that gets used effectively and one that sits half-configured. If your team doesn't have dedicated marketing ops resources and needs help thinking through segmentation strategies, automation workflows, or campaign optimisation, Emma's approach provides that guidance as part of the service.
Best for: organisations that want a more consultative relationship with their email platform. Teams that value high-touch support and strategic email marketing advice. Companies that prioritise guided setup and onboarding assistance.
Pricing Comparison: How Much Do These Integrations Cost?
All three integrations use subscriber-based pricing, not per-user licensing. You're charged based on the number of active email addresses in your audiences, not how many Salesforce users need access to the integration. An active subscriber is an email address that isn't unsubscribed, bounced, or archived.
If the same email address appears on multiple lists or audiences, it counts separately each time. For example, if someone is on five different Mailchimp audiences, that's five active subscribers for pricing purposes. This matters for organisations managing multiple segmented lists.
Mailchimp for Salesforce starts at approximately £25 per month for up to 10,000 active subscribers across all audiences. Campaign Monitor for Salesforce offers a Premium plan at around £25 per month, with an Enterprise plan at approximately £45 per month that includes transactional email support and priority support. Emma for Salesforce pricing follows a similar subscriber-based structure (contact Beaufort 12 for current tiers).
All three integrations offer 14-day production trials with full premium features. Sandbox trials don't expire, so you can test as long as needed before committing.
The integration cost is separate from your email platform subscription itself. You'll pay both the email provider (Mailchimp, Campaign Monitor, or Emma) and Beaufort 12. Every month, on your billing anniversary, Beaufort 12 checks your active subscriber count and applies the appropriate tier.
Feature Comparison Matrix
The table below compares key integration capabilities across all three products:
| Feature | Mailchimp for Salesforce | Campaign Monitor for Salesforce | Emma for Salesforce |
|---|---|---|---|
| Contact sync direction | Bi-directional | Bi-directional | Bi-directional |
| Campaign data sync | Yes | Yes | Yes |
| Custom object support | Yes | Yes | Yes |
| Automation triggers | Invocable actions, field mappings | Invocable actions (Enterprise), field mappings | Field mappings |
| Transactional email support | No | Yes (Enterprise tier) | No |
| Multi-audience/list handling | Independent audiences, no global unsubscribe | Standard list management | Standard list management |
| Agentforce compatibility | Yes (Atlas Reasoning Engine) | Standard invocable actions | Standard field mappings |
| Starting price | ~£25/month (up to 10k subscribers) | ~£25/month Premium, ~£45/month Enterprise | Contact Beaufort 12 |
All three integrations install from the AppExchange, configure in Salesforce Setup, and offer 14-day production trials with full features. Sandbox trials don't expire.
How to Choose: Decision Framework for Your Salesforce Team
The right integration depends on what your team is already using and what workflows you need to support.
Choose Mailchimp for Salesforce if you're already using Mailchimp's landing pages, e-commerce integrations, or social ads. The multi-channel ecosystem makes sense when you're coordinating campaigns across those channels and need all the engagement data in one place. If you're building Agentforce agents that need to manage email audiences, Mailchimp's enhanced invocable actions support that workflow. The independent audience structure also fits organisations managing distinct customer segments that shouldn't cross-pollinate.
Choose Campaign Monitor for Salesforce if your team wants to focus purely on email without the distraction of adjacent features. The platform's design-first approach appeals to marketing teams that prioritise visual polish. If your Salesforce workflows need to trigger transactional emails (order confirmations, password resets, account notifications), the Enterprise tier provides that capability within the same integration.
Choose Emma for Salesforce if you value high-touch support and strategic guidance. Emma's consultative approach provides onboarding assistance and email marketing advice as part of the service. For teams without dedicated marketing ops resources, that support model can speed up time to value and improve campaign effectiveness.
Consider your existing email platform investment. If you're already paying for Mailchimp, Campaign Monitor, or Emma, switching platforms purely for the Salesforce integration rarely makes sense. The migration effort, learning curve, and disruption to existing campaigns usually outweigh any integration-specific benefits. All three Beaufort 12 integrations use the same underlying architecture, so technical reliability is consistent across products.
Frequently Asked Questions
Can I switch between integrations without losing data?
Yes. All three integrations sync to Salesforce standard and custom objects, so your CRM data remains intact regardless of which email platform you use. Campaign and engagement data is stored in Salesforce, not locked inside the integration itself. If you switch email platforms, you'll lose access to historical campaign data in the old platform, but everything synced to Salesforce stays where it is. You'll need to reconfigure your sync settings, field mappings, and automation workflows for the new integration.
Do I need separate licences for the email platform and the Salesforce integration?
Yes. The integration cost is separate from your email platform subscription. You pay Mailchimp, Campaign Monitor, or Emma for the email marketing service itself, and you pay Beaufort 12 for the Salesforce integration that connects the two systems. Both subscriptions bill independently.
What happens to my data if I cancel the integration?
Your Salesforce data remains in Salesforce. Campaign records, engagement history, and contact information that was synced while the integration was active stays in your org. The sync simply stops running. You won't receive new campaign data or engagement updates, and contacts won't sync between the two systems any more. Your email platform data stays in the email platform (Mailchimp, Campaign Monitor, or Emma). Nothing gets deleted on either side. You just lose the connection between them.
Can I trial more than one integration?
Yes. Sandbox trials don't expire, so you can install all three integrations in separate sandbox environments and test them as long as you need. Production trials last 14 days with full premium features unlocked. If you want to trial multiple products in production, you'll need to do them sequentially or use different Salesforce orgs.
Ready to Connect Your Email Marketing Platform to Salesforce?
All three integrations offer free trials (install from the Salesforce AppExchange today). Sandbox trials don't expire, so you can test thoroughly before committing. Beaufort 12 builds official integrations trusted by Mailchimp, Campaign Monitor, and Emma. Visit beaufort12.com for an overview and product selection guide.
