Why doesn't Mailchimp for Salesforce appear as a Connected App?
Why Doesn't Mailchimp for Salesforce Appear as a Connected App?
Our Mailchimp for Salesforce package operates natively in your org by making outbound, authenticated HTTPS callouts from Salesforce to Mailchimp. This architectural approach makes it much more secure than traditional middleware integrations.
What This Means
Because our integration runs natively and only makes outbound calls, it will not register as a Salesforce Connected App to access Salesforce data. As a result, it won't appear on the Connected Apps OAuth Usage page in your Salesforce org.
Do I Need to Take Action?
No action required. You don't need to worry about Salesforce's "Trusted Connected Apps" policy changes, as these restrictions aren't applicable to our integration.
Salesforce Connected Apps Policy (September 2025)
In September 2025, Salesforce announced a significant change to Connected Apps: restricting the use of uninstalled connected apps. You may have received an email requiring you to review your connected accounts and those of apps and integrations.
Why Mailchimp for Salesforce Is Not Affected
Mailchimp for Salesforce does not use Salesforce Connected Apps, so no action is required for our integration. Here's why:
- Native Operation: Our integration runs entirely within your Salesforce org
- Outbound Authentication: We make authenticated callouts from Salesforce to Mailchimp
- No Inbound Access: We don't require external apps to access your Salesforce data
Connected Apps are most often required for inbound integrations (like middleware tools such as Zapier or Cazoomi) that need to access Salesforce data from external systems.
Our Security Architecture
Our native approach provides several security advantages:
✅ No third-party data access - Data never leaves your Salesforce org except through controlled, authenticated API calls
✅ No OAuth tokens to manage - No external authentication credentials that could be compromised
✅ Full Salesforce security model - Leverages your existing field-level security, profiles, and permission sets
✅ Transparent operation - All code runs within your org where you have full visibility
Learn more about Mailchimp for Salesforce's evolved security approach.
Quick Reference
| Question | Answer |
|---|---|
| Will Mailchimp for Salesforce appear in Connected Apps? | No - it operates natively, not as a Connected App |
| Do I need to whitelist it as a "Trusted Connected App"? | No - this policy doesn't apply to our integration |
| Is this less secure than using a Connected App? | No - native operation is actually MORE secure |
| Do I need to take action after Salesforce's Sept 2025 policy change? | No action required for Mailchimp for Salesforce |
