If an audience has Double Opt-In enabled in Mailchimp, new and reactivated members added through our app are added with a Pending status, not Subscribed. Mailchimp sends each of them a confirmation email, and they become Subscribed once they confirm.
Double Opt-In is audience-specific, so you can leave it enabled on audiences where people self-manage their subscription, and disable it on others where that isn't needed. For more background, see Mailchimp: Single vs. Double Opt-In.
Data Wizard
Pending members in wizard results:
Pending members are included in the Total Created and Total Updated counts in the data wizard results, so they are not flagged separately. Mailchimp has no screen that lists Pending members, but you can report on them in Salesforce by filtering Mailchimp Members on Status equals Pending.
Importing contacts who have already given consent:
If you're loading existing Salesforce contacts who have already confirmed their permission, you can temporarily turn Double Opt-In off to skip the confirmation email:
1. Go to the audience in Mailchimp
2. Select Edit Audience and turn off Double Opt-In
3. Run the data wizard
4. Re-enable Double Opt-In when the import is complete
Note: The data wizard cannot change the status of a member already set to pending. Members left as Pending by an earlier run will need to confirm, or be corrected by Mailchimp support.
Components and Actions
Member component:
With Double Opt-In enabled, a member added through the component is set to Pending. Unlike the wizard, the component also overrides the status of members who already exist. An existing Unsubscribed member added this way is set back to Pending.
Invocable actions:
With Double Opt-In on, members added through invocable actions are added as Pending, even if the action's member status is left at its default of Subscribed. So Double Opt-In still applies.
