What does the Statistics page show for an Emma account?
What does the Statistics page show for an Emma account?
The Statistics page in Emma Home is an account-level view of the audience you have synced to Salesforce. Open Emma Home and choose Statistics under Members. If you have more than one Emma account connected, use the account switcher first.
Everything on this page is stored in Salesforce and updates when your scheduled sync runs. It is not a live call to Emma.
Audience health
The health banner scores the audience out of 100 using bounce share, the unsubscribed share, and member-level open and click rates when send data exists.
- Healthy — bounce, unsubscribe, and engagement signals look fine
- Needs attention — one signal is off
- At risk — more than one signal is poor
- Insufficient data — there are not enough members to score
Audience tiles
These counts come from membership records (Subscription__c) for the selected Emma account:
- Active members — with new members today, this week, this month, and this year. The bars are overlapping windows (this week includes today), not a time series.
- Unsubscribed and Bounced — current member state
- Suppressed / deleted / error — members who cannot be mailed
- Linked to Salesforce — the share of members matched to a Contact or Lead
Engagement tiles
Open rate, click rate, and bounce rate are member-level totals: emails sent, opened, clicked, and bounced across the audience. They are not Emma mailing-send statistics for a single campaign.
Last 30 days counts opens, clicks, unsubscribes, and bounces from mailing history stored in Salesforce.
Recent mailings and groups
Recent mailings lists the five most recently sent mailings, with recipients and open rate (opens divided by sends).
Largest groups lists the five groups with the most stored active members. Click a group name to open its detail.
Why do the numbers look stale?
Statistics are written by your scheduled sync. They will not change until that job runs. If a figure looks wrong, check the last synced time in the page header, then run or wait for the primary sync.
