What types of Mailchimp campaigns does MC4SF support?

📋 Summary of the Problem

You want to understand which types of Mailchimp campaigns sync to Salesforce through MC4SF, and whether SMS campaigns or other non-email campaign types are supported.

💡 The Solution

MC4SF syncs email campaigns only from Mailchimp to Salesforce. This includes:

  • Regular email campaigns, standard one-time email sends to your audience
  • Automated email campaigns, emails triggered by automation workflows
  • RSS campaigns, automated emails based on RSS feed updates
  • A/B test campaigns, campaigns testing different variations

SMS campaigns are not supported because the Mailchimp Marketing API does not provide access to SMS campaign data. SMS functionality in Mailchimp is handled separately from email campaigns and is not exposed through the API endpoints that MC4SF uses to retrieve campaign information.

When MC4SF syncs campaigns, it creates records in the Mailchimp Campaign custom object in Salesforce. Campaign engagement data (opens, clicks, bounces) can optionally be stored in the Email Activity History object. MC4SF does not create or update standard Salesforce Campaigns or Campaign Members from Mailchimp campaigns.

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